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“Finally a book that hits that big gap between soliciting donations and raising hundreds of thousands for a mega-event! This book should be required reading for anyone serious about sponsorships but doesn’t know how to get started.”

— Dan Cormany, PhD, Lead, Events and Entertainment Management Program

Florida International University

The Easy To Follow Practical Guide To Getting Sponsors

Whether you have a long-standing, well-known event, or you’re just getting started, Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors will give you the necessary tools and tips to generate strong sponsorship support! From finding and approaching the right prospects for your event, to building loyal sponsors that return year after year, this book provides real-world guidance and insights on how to maximize your event-sponsor partnership.

Based on first-hand sponsorship sales experience, Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors is filled with sharp practical knowledge from working with actual events and sponsorship successes (and a few mistakes). Throughout the book, you’ll find guidance and proven examples of what works: sales scripts, sponsorship decks, finding decision makers, creative activations, sponsor recaps, and more. Author Teresa Stas takes you through the sponsorship sales and management process from beginning to end, helping you not only attract sponsors for your event, but keep them coming back.


Sell Your Event!  book has a new best friend, meet the companion workbook!


The companion workbook will complement your reading by providing you with 110 pages packed with 11 templates, 4 checklists, 3 worksheets, 6 guides, and 5 additional downloads. If you want to make the work of sponsorships easier this workbook is for you! This digital download will allow you access to the checklists, templates, guides and more to help you sell sponsorships!

The Sell Your Event! Workbook is complementary, but not required, to the Sell Your Event! Book. You don’t need the workbook to understand the concepts and information provided in the book, however the companion workbook will make your life easier by doing some of the work for you! The companion workbook is 110 pages packed full of templates, checklists, worksheets, guides, and examples.
*Digital Download Only
The Sell Your Event! Bundle Pack Includes:
  • A Physical SIGNED Copy of Sell Your Event! Paperback.
  • A Physical Copy of Sell Your Event! Companion Workbook.
  • A Download Code for a Digital Copy of Sell Your Event! Companion Workbook.**
*Plus S&H
**Due to complicated logistics regarding digital products, you will be unable to immediately download the digital copy of the book at time of bundle purchase. Instead, a promo code listed within the workbook will allow you to download the digital copy once you have received the delivery of the physical bundle. We apologize for this inconvenience. 
Please Note: Due to the digital nature of the Companion Workbook, we DO NOT offer refunds or returns of this product for any reason. See our Full Shopify Return Policy Here. For all other purchases (paperback and e-book) please see your original point of purchase.


Teresa Stas is a national speaker, author, and CEO of Green Cactus, an event sponsorship and marketing agency based in Fresno, CA, and Portland, OR.   She has brokered millions of dollars in sponsorships for her event clients working with local, regional and national brands. She currently handles partnerships for several events along the west coast such as the national relay Hood to Coast, the Oregon State Fair, Country Fan Fest, and the nationally recognized Gilroy Garlic Festival. She is the author of the book “Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors” and writes the column “Small Event, Big Sponsors” for IFEA’s “ie” magazine, and her online course has been used in university course work and by event professionals nationwide. 


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Based in Fresno, CA & Portland, OR

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