The Easy To Follow Practical Guide To Getting Sponsors

Whether you have a long-standing, well-known event, or you’re just getting started, Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors will give you the necessary tools and tips to generate strong sponsorship support! From finding and approaching the right prospects for your event, to building loyal sponsors that return year after year, this book provides real-world guidance and insights on how to maximize your event-sponsor partnership.

Based on first-hand sponsorship sales experience, Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors is filled with sharp practical knowledge from working with actual events and sponsorship successes (and a few mistakes). Throughout the book, you’ll find guidance and proven examples of what works: sales scripts, sponsorship decks, finding decision makers, creative activations, sponsor recaps, and more. Author Teresa Stas takes you through the sponsorship sales and management process from beginning to end, helping you not only attract sponsors for your event, but keep them coming back.

Chapter 8

Prospecting Introductions

Chapter 9

The Proposal Process

Chapter 10

The Agreement Process

Chapter 11

Fulfilling Your Agreement

Chapter 12

How to Recap for Your Sponsors

Chapter 13

Sponsorship Brokers & Marketplaces

Chapter 14

COVID-19's Effect & Rise Of Virtual Events

Resources & Referrals

& What Does That Mean?

Chapter 1

Why Sponsorships?

Chapter 2

Knowing The Basics

Chapter 3

Assets: What Do You Have to Sell?

Chapter 4


Chapter 5

Audience Data and Demographics

Chapter 6

Creating Your Intro Deck

Chapter 7