ABOUT THE BOOK
SELL YOUR EVENT!
The Easy To Follow Practical Guide To Getting Sponsors
Whether you have a long-standing, well-known event, or you’re just getting started, Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors will give you the necessary tools and tips to generate strong sponsorship support! From finding and approaching the right prospects for your event, to building loyal sponsors that return year after year, this book provides real-world guidance and insights on how to maximize your event-sponsor partnership.
Based on first-hand sponsorship sales experience, Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors is filled with sharp practical knowledge from working with actual events and sponsorship successes (and a few mistakes). Throughout the book, you’ll find guidance and proven examples of what works: sales scripts, sponsorship decks, finding decision makers, creative activations, sponsor recaps, and more. Author Teresa Stas takes you through the sponsorship sales and management process from beginning to end, helping you not only attract sponsors for your event, but keep them coming back.
The Proposal Process
The Agreement Process
Fulfilling Your Agreement
How to Recap for Your Sponsors
Sponsorship Brokers & Marketplaces
COVID-19's Effect & Rise Of Virtual Events
Resources & Referrals
& What Does That Mean?
Knowing The Basics
Assets: What Do You Have to Sell?
Audience Data and Demographics
Creating Your Intro Deck