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ABOUT THE BOOK
SELL YOUR EVENT!
The Easy To Follow Practical Guide To Getting Sponsors
Whether you have a long-standing, well-known event, or you’re just getting started, Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors will give you the necessary tools and tips to generate strong sponsorship support! From finding and approaching the right prospects for your event, to building loyal sponsors that return year after year, this book provides real-world guidance and insights on how to maximize your event-sponsor partnership.
Based on first-hand sponsorship sales experience, Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors is filled with sharp practical knowledge from working with actual events and sponsorship successes (and a few mistakes). Throughout the book, you’ll find guidance and proven examples of what works: sales scripts, sponsorship decks, finding decision makers, creative activations, sponsor recaps, and more. Author Teresa Stas takes you through the sponsorship sales and management process from beginning to end, helping you not only attract sponsors for your event, but keep them coming back.
CONTENTS
Chapter 8
Prospecting Introductions
Chapter 9
The Proposal Process
Chapter 10
The Agreement Process
Chapter 11
Fulfilling Your Agreement
Chapter 12
How to Recap for Your Sponsors
Chapter 13
Sponsorship Brokers & Marketplaces
Chapter 14
COVID-19's Effect & Rise Of Virtual Events
Resources & Referrals
Introduction
& What Does That Mean?
Chapter 1
Why Sponsorships?
Chapter 2
Knowing The Basics
Chapter 3
Assets: What Do You Have to Sell?
Chapter 4
Activations
Chapter 5
Audience Data and Demographics
Chapter 6
Creating Your Intro Deck
Chapter 7
Prospecting